TY - BOOK AU - Mycoskie,Blake TI - Start something that matters SN - 9780812981445 U1 - 658.408 MYC 22 PY - 2012/// CY - New York PB - Spiegel & Grau Trade Paperbacks KW - Marketing KW - Social aspects KW - Social entrepreneurship N1 - The TOMS story -- Find your story -- Face your fears -- Be resourceful without resources -- Keep it simple -- Build trust -- Giving to good business -- The final step N2 - Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values ER -