TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural Marketing: Targeting the Non-urban Consumer/ (Acc: 3536): targeting the non-urban consumer 
SN  - 9780761935889 (hard back)
U1  - 658.800954/091734 22
PY  - 2007///
CY  - Los Angeles, London
PB  - Response
KW  - Marketing
KW  - Consumer behavior
ER  -