Rural Marketing: Targeting the Non-urban Consumer/ (Acc: 3536) (Record no. 254)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00686cam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200127154231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070808s2007 caua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761935889 (hard back) |
| International Standard Book Number | 0761935886 (hard back) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954/091734 |
| Edition number | 22 |
| Classification number | 658.8700954 VEL |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Rural Marketing: Targeting the Non-urban Consumer/ (Acc: 3536) |
| Remainder of title | targeting the non-urban consumer / |
| Statement of responsibility, etc | Sanal Kumar Velayudhan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles ; |
| -- | London : |
| Name of publisher, distributor, etc | Response, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Sustainable Development |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College of Natural Resources | College of Natural Resources | 21/08/2012 | 1950.00 | 4 | 658.800954/091734 | A01051 | 19/04/2019 | 01/04/2019 | 1 | 21/08/2012 | Sustainable Development |